Google has officially launched Gemini integration with Google Business Profile. AI can now take real actions inside your profile: update business hours, reply to reviews, publish posts, and analyze performance data — all through voice or a simple text prompt. I spent three months in the closed beta testing this tool alongside Google’s development team, […]
Many business owners invest in advertising, improve their websites, and collect customer reviews, yet still make one of the most common mistakes in their Google Business Profile — choosing the wrong business categories. At first glance, this may seem like a minor detail. In reality, business categories are one of the most important factors in […]
The modern user has become incredibly lazy, and that’s a fact local businesses have to adapt to. The era when someone searched for a hair salon, restaurant, or auto repair shop on maps, then copied the phone number, called, and asked, “Do you have an available slot on Wednesday at 2:00 PM?” is officially coming […]
It’s no secret that today the effectiveness of a company’s Google profile directly depends on the quality of its website. And very often, it is the website page that becomes the point where a user lands from Google Maps. There are two basic scenarios. The first is when a business has one location. In this […]
How This Relates to Google Business Profile Social media indexing is directly linked to local business promotion. Specifically, it influences how Google understands a company’s activities and its physical locations. This is why it is crucial to properly utilize posts within your Google Business Profile as well. We have detailed the role of these posts […]
Do Posts Even Work? Before discussing how to publish posts correctly, it is important to understand whether they even matter today.We have broken this down in detail in our article: 👉 Do Google Business Profile Posts Still Work Today? Post Types in Google Business Profile There are three main types of posts within a Google […]
Where Users Actually See Posts Before discussing whether posts in Google Business Profile are effective, it’s worth starting with a very simple question — where can users actually see them? Many people assume that posts function like a built-in social network inside Google. In reality, it works a bit differently. Posts appear in several places: […]
Recently, a 4th-year student of the Journalism major at the National University of Ostroh Academy approached me as a specialist in algorithms and artificial intelligence. As part of her internship, she is preparing a journalistic article about the impact of artificial intelligence on education and everyday life and asked me to answer a few questions […]
