Google products are evolving rapidly, and one of the company’s main ideas has always been to unify its services for maximum interaction between them. Over the past 5 years, we have seen a trend towards increasing sales of products worldwide. Globalization continues, and companies are moving to offer customers new products instead of long-term use of old ones. And governments, in turn, are demanding effective solutions for disposal.
In this context, Google has combined two of its core business services — Google Business Profile and Merchant Center Next — to help businesses more easily engage with customers and increase sales.
Merchant Center Next — is a service for free product placement on the Internet, which also allows you to connect Google Ads to increase sales. Through Merchant Center Next, your products appear in a special search called Google Shopping, where users can find products available for both delivery and purchase in stores nearby.
If your store sells products offline and also offers them online through a website where each product has its own page, you can set up Merchant Center Next integration with your Google Business Profile.
Once set up, people who view your Google Business Profile will see what products are available, when they are available, and where they can buy them. For example, customers will see that a product is in stock in their city and they don’t have to wait for delivery — they can just visit your store at the address listed on your Business Profile.
This is especially important for people who like to see the product first before buying.
We have had positive experiences with this tool. For example, one of our employees integrated Merchant Center Next for his store. Two weeks after adding 10 products, 3 units were sold. And this is a free service, with no additional advertising costs.
In addition, you can set up Google Ads for each product in Merchant Center Next, which allows you to further increase visibility and sales.
We will help you set up and integrate Merchant Center Next with your business. This solution will allow you to not only improve product visibility, but also increase sales without unnecessary costs.
Contact us, and we will set up a modern and efficient ecosystem for you that will work for the success of your business!
Want to get quality services to promote your business in local search results? Then call us for consultations, our managers will be happy to tell you about the services and their impact on the promotion of the Company Profile on Google.
