Promoting a Law Firm on Google Maps: A Real Case
Even before the quarantine, Maxim contacted us. His request was quite ordinary for us:
— We want to always be first on the map and generally want to do everything as best as possible, I have studied your prices and I am satisfied with everything. What do I need to start working?
To begin with, we conducted an interview with Maxim to learn more about his work
This is very important, since this video explains the principles of the Maps search algorithm. When a client clearly understands that it is only possible to always be #1 for a lot of money or for narrow queries (e.g. company name). We can only increase the frequency of his company getting to the top of the list, and the future fate of his business on Google Maps depends only on him.
More details…
1. We optimized the point. This means that we entered the maximum number of keywords into it. Those words by which his company can now be found in search. Previously, the company was found by 61 keywords, and one of them was “delta bank”, which is not at all what clients need:
And after our work, after 3 months, there were already 113 keywords:
It would seem like a small amount, but the number will grow.
- We have published high-quality photos, center and panoramic 360 shots. It would seem that a photo with a high resolution and circular spheres, well, what?
But the fact is that such photos satisfy the Googlebot Algorithm as much as possible, points with such pictures give more “WEIGHT” to the point, for which the system thanks us with a large number of views. That means → more clients!
See for yourself, there were 980 photo views per quarter → Now, 19,870
Thus, our work naturally increased the effectiveness of the company’s appearance in Google search:
Q1 2020:
2nd Quarter 2020:
Please note that the share of searches has increased significantly not by company name, which is bad in this case, but by category, necessary words and name of services! This means new clients!
And the Apotheosis of all this extravaganza, an increase in requests to the company via cards by 18.48%:
(please note that there was a quarantine due to COVID-19, and the number is usually higher)
BEFORE:
AFTER:
Main stages of work
- Optimization of the company profile: Added the maximum number of relevant keywords, which increased the number of search queries that found the company from 61 to 113 within three months.
- Added high-quality photos and 360° panoramas: High-quality images and spherical panoramas increased the profile’s attractiveness to Google algorithms, which led to an increase in photo views from 980 to 19,870 per quarter.
- Improved engagement rates: The increase in the share of search queries by categories and services led to the attraction of new customers, which resulted in an increase in requests through Google Maps by 18.48%.
Results for five years of cooperation
- Visibility growth: Business searches on Google Maps and in search increased from 5,490 in Q2 2020 to 21,300 in Q1 2025, an increase of 288%.
- User actions: Business profile actions increased from 250 in 2020 to 1,072 in 2025, an increase of 329%. These included:
- 199 phone calls
- 557 directions provided
- 316 website clicks
- Search query growth: Business searches increased from 113 per quarter in 2020 to 10,749 in 2025, an increase of 9,412%.
Key measures to achieve results
- Regular maintenance and support of the company profile in Google
- Twice deep optimization and promotion of the profile was carried out
- Work on improving the rating and reviews
- Optimization of categories, descriptions and media content
The company is currently planning to develop a new website, which will open up additional opportunities to attract customers and increase visibility in search.
If your business also needs effective promotion in local search, contact us – we will help you achieve the same results!
