Why do you need a Google Trusted Verifier?
ATTENTION! The Trusted Checker program is closed, but we still provide verification and registration services for company profiles on Google!
If you are interested in the topic “Google Trusted Checker”, you may have had difficulties with confirming your company’s point on the map.
In order to confirm a point on the map, you must receive a confirmation code. You can get it in several ways. The system automatically based on the following information:
the time the point was on the map
the presence of a website, the correctness of the information on it and the duration of its existence
The presence of a significant amount of information about the company on the network
the phone number on the point has not changed for a significant time and corresponds to other sources
Identifies and offers the potential owner a way to confirm the point.
Letter by mail (14-28 days)
Thus, the most suspicious points according to the Google algorithm should receive a regular letter to the specified mailing address. The postman must deliver it within 14 days, but this happens extremely rarely due to the lack of consistency in the work of the post office, or due to errors when registering a request in Google My Business. In our practice, unfortunately, this is approximately 40% of cases.
Activation by phone
If your company’s point on the map has existed for a long time (no one knows how long) and your phone number has been indicated on your site verified by Google for a long time and this number has not changed for a long time, then the confirmation code can be sent to your phone via SMS or call. In this case, owners of landline phone numbers have a higher chance of receiving such an opportunity, of course if we are talking about a call.
I will also note that IP telephony numbers are almost deprived of this opportunity
The situation with an email box is almost the same. Your site must have been registered in the system for a long time through Search Console, your e-mail must be indicated on the site.
What to do if you don’t receive any letters, there is no confirmation by phone or e-mail, the system does not confirm the right to the point?
Manual confirmation
You can request such confirmation via the link. You will need to prove directly to Google support that your place really exists. But it can be quite difficult to do this (we are talking about places without an address, warehouses or factories, kiosks or companies that do not have an office, etc.). In addition, there is no exact and correct instruction on how to successfully pass manual confirmation, so it often ends unsuccessfully.
Who is a Google Trusted Verifier?
A short story (if you’re not interested, you can skip it)
…a long time ago, in a distant galaxy, when there were still a small number of people hanging out in Google services, Google decided to give a few users who would sign up under the slogan “IMPROVING GOOGLE MAP SEARCH”, a special status of “Google Trusted Verifier”.
Anyone who downloads the Google Trusted Verifier app and performs certain actions in the app will be able to quickly confirm ownership of the company via a QR code for their customers.
What did this mean?
It was assumed that people with this status would personally check information about a business that wants to add a point on the map, confirm the company’s ownership of the point, while offering their services. But Google miscalculated !!! – Basically, customer companies only needed confirmation. And the most trusted verifiers squandered their status and created fake companies
Imagine, to become such a verifier, previously you only needed to download a test application – and that’s it, you are almost a god. Everyone waits for months: letters do not come, nothing can be done, and in 15 minutes you are – “bang”, and that’s it.
Of course, there were people who abused this status. For example, they registered hundreds of points for one company so that only they would be found. And, of course, they took money for it. Although Google strictly forbade receiving payment for this.
Google search grew and developed, and with it the Google Maps service. Now it is impossible to imagine any company without a point on the map. We all look for companies on the map, this is a trend of the last 5 years.
Google began to urgently clean up the maps, removing 1 million fictitious companies per year, and the number of trusted verifiers decreased significantly. Only those who faithfully served the algorithm remained with this status.
Many advertising and marketing agencies rightly consider this Google program a scam, and rightly so, because today you can only obtain the status of a trusted reviewer by invitation from the company – in person and free
And there are no instructions on what is needed for this and who can be this verifier. On the black market today, an account with the status of a trusted verifier costs as much as a one-room apartment in Kyiv …
Today, the Trusted Verifier program was replaced by Google My Business Provider. Only apart from the name, nothing has changed in it.
THE HISTORY TRIP IS COMPLETED
How Google Trusted Reviewers work today
Today, companies with such a status, according to Google rules, confirm points on the map for free as part of any service packages. This is mainly the creation of 3D tours.
Separately, this service is provided only by a few and for a small fee. People want to do everything in 1 hour, but honestly, no one will deal with other people’s problems for free. If you try and climb the forums for a long time, you can find such verifiers and after long persuasions and gentle words, get confirmation of the point on the map. But it is difficult, about the same as manual confirmation. The real names of trusted verifiers are hidden.
Therefore, our company also has a trusted verifier service, it is included in some service packages. Why is this good? In addition to confirming the point and registering on the map, you get not only the right to the point, but also:
Optimization of the point for key queries.
Promotion.
Photo shoot.
Training: how to work in the system.
Rest assured that during our work, no Google My Business rules will be violated.
In 2019, more than 76,000 points in Kyiv and the region were removed for violating the rules for placement on the map.
ATTENTION! AT THIS POINT, THE GOOGLE TRUSTED VERIFIER PROGRAM IS COMPLETELY CLOSED, BUT WE ARE ALWAYS HELPING TO CONFIRM POINTS!
