Turkishopping

Project Description

How Mappers GEO Helped Turkishopping in Istanbul Strengthen Its Online Presence Even Amid an Economic Crisis

In November 2024, we were contacted by Nuri, the owner of Turkishopping, a company operating in Istanbul, Turkey. Turkishopping offers a unique service: they organize tours for tourists (previously mainly Russians and Ukrainians) to leather, fur, and sheepskin factories, where they can purchase high-quality clothing. The company profits from its partnerships with these factories and its knowledge of the best shopping spots.

At the time of contact, Nuri faced challenges in online visibility, as for a business dependent on tourist flow, being discoverable on Google is critically important.

Starting Point: How Turkishopping’s Google Profile Looked

We recorded the initial metrics for Turkishopping’s profile for the quarter preceding our collaboration (up to November 11, 2024):

• Number of company profile views: 2238
• Number of search queries that displayed the profile: 684
• Number of actions on the company profile (calls, directions, etc.): 184

These figures indicated significant potential for growth, and Google Map business promotion could become a key tool for attracting clients.

Strategy: Comprehensive Optimization and Long-Term Google My Business Maintenance

For Turkishopping, we offered two key services:

1. Google company profile promotion, which also included basic Google company profile optimization.
2. Regular Google company profile maintenance after the initial service was completed. Nuri decided to opt for this service, which proved crucial for sustained growth.

Within these services, our team performed a full range of local SEO tasks:

• Thorough profile optimization: We ensured that all information about Turkishopping was as accurate, up-to-date, and compliant with Google’s requirements as possible.
• Keyword and content work: A detailed list of keywords was compiled, closely matching the business’s specifics (tours to fur and leather factories, sheepskin coats, shopping in Istanbul). Based on this, targeted texts were written for various sections of the profile.
• Expanding presence in directories and mapping services: We disseminated information about Turkishopping across a large number of online directories and additional mapping services where their data had previously been absent. This significantly boosted their overall online presence.
• Link optimization: We placed relevant links and changed their format to CID links, which have a greater impact on map location promotion.
• Recommendations for the client: Although Turkishopping does not have a traditional website that we could modify, we provided Nuri with expert recommendations on managing content, photos, and generally maintaining the profile on an ongoing basis. This is an important aspect, as active profile management is key to maintaining high rankings.

Results: Rapid Statistical Growth Despite External Factors

Our work bore fruit, as confirmed by statistics as of June 20, 2025:

• Number of company profile views in search: increased to 4314, representing a 92.7% increase compared to the initial 2238.
• Number of search queries that displayed the profile: increased to 929, representing a 35.8% increase compared to the initial 684.
• Number of actions on the company profile: increased to 344, demonstrating an 87% increase compared to the initial 184.

These figures are clear proof of the effectiveness of our work and the importance of regular Google profile maintenance. However, as Nuri himself noted during our conversation today, June 20, 2025, Turkey is currently experiencing a significant economic crisis. Even despite the positive statistical growth and the profile generating a few calls per week, Nuri and his wife decided not to work this summer, as the volume of orders remains very low.

This case of Turkishopping further emphasizes an important point: while Google Maps is an extremely effective source of traffic and our work indeed yields results, it’s impossible to completely overcome a general crisis in a country. The reasons for business failure or poor sales are not always solely rooted in an unoptimized Google company profile. If there’s a crisis in the country, people aren’t buying, and it’s also off-season for fur products (and winters have become less severe), then even an ideal online presence cannot guarantee a rapid increase in sales.

Even under such circumstances, Nuri, as an active individual who doesn’t sit still, is seeking ways to develop. Our work has laid a strong foundation for his business in the long term, providing visibility that is vital for market recovery.

Useful Link:

Learn more about the importance of keeping your Google profile up-to-date: Google Business Profile Help – Keep your business profile updated

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