Google Business Profile
Optimization

Why is it important to optimize your Google business profile?

Optimizing your company profile on Google Maps is a service that seems simple, but only at first glance. Many people think that it is enough to fill in the company name, add the address and phone number, and that everything is ready. But in reality, it is far from the case. We have been working in this direction for more than 8 years, and we know exactly how to properly set up a profile so that it is not just on the map, but brings customers and works for your reputation. Our team, Mappers GEO, sells its expertise primarily!

Google is constantly updating its algorithms and adding new ones categories businesses. There are more than 1000, and many of them are quite non-obvious. The main category of your business has a huge impact on promotion, but additional categories also play an important role. Our team carefully selects all possible categories for your business so that no chance of being noticed is lost.

We also follow all the updates from Google, because the company is constantly adding new features and changing the rules. What was relevant yesterday may no longer work today. Therefore, our experts implement updates as soon as they appear.

What do we do for you in the Google Company Profile Optimization service?

1. We select keywords, or use your experience and statistics for future writing of texts for your Company Profile on Google. (Semantics)
2. We fill out the company profile 100%. No section is left empty. We add all services, products, company description and important attributes.
   • You have only 700 characters in the company description, and we know how to use them as efficiently as possible. We add keywords that help your profile rise higher in search results and do not use AI for this, because Google has started to monitor this and sometimes reacts negatively to the abuse of AI.
   • Products have become too important recently. Also, Google recently launched free product advertising and began to pay more attention to profiles that have set up Merchant Center Next integration, a service that allows stores that sell goods online and offline to make more sales.
   • Services and their “correct” addition are extremely important, especially if you have them on your site
3. We work with photos. Photos are of great importance. We advise you on what photos you need, how to take them correctly, what to pay attention to in format, quality and angles. If necessary, we involve professional photographers who are our contractors in almost all cities. Or we direct you to take exactly the photos you need for us, this will ensure:
   • Profile quality for algorithms
   • Promotion by keywords, because the photo is scanned by Google’s AI called VISION AI and identifies objects
   • Security, photos are also important when checking the profile by algorithms and specialists
   • Profile activity, we will evenly add photos to the profile to increase activity during the work period
4. We correct errors with addresses. If you have an incorrect or inaccurate address, we will help fix it so that customers can easily find you. If the situation requires the service: Editing Google Maps for high-quality profile setup, you get a 50% discount on this service
5. We maintain activity in the profile. During optimization, we create publications in your profile to maintain its activity. In addition, we respond to reviews using keywords; currently, a response with keys is not an influencing factor, but soon Google will further implement artificial intelligence into search algorithms and these answers may be indexed. In general, these actions will 100% connect the Google Business Profile Maintenance service for you for the period of service implementation
6. We check the Business Profile in Google for compliance with the Google Map Publishing Rules and, through consultations with the business owner, develop the optimal strategy for developing and promoting the location on Google Maps.

Why is it important to follow Google’s policies?

Any violation of Google’s rules may lead to the blocking of the profile or hidden sanctions — decrease in the number of views and customers. We make sure that your profile fully meets all Google requirements and warn of possible problems.

Why should you order this service?

Sometimes optimizing a company’s profile on Google is enough to significantly rise in search results and on Maps, especially in not very competitive niches or locations. Thanks to our experience and knowledge, you get not just a profile on Google Maps, but a powerful tool for attracting customers. An optimized profile works for you 24/7, attracting new customers and strengthening your reputation.

Entrust this task to professionals, and we will help your business become better!