GBP Promotion/Basic Local SEO

History of a Google Business Profile Promotion

Our team has been promoting on Google Maps for a long time. Our activity began after our founder Mendryk Yaroslav realized in 2016 that maps are the future. More and more people are using this service, and businesses need the services of experts who know how to make the service (formerly known as Google My Business, and now – Google Business Profile) work effectively.

Over the years, the service has constantly updated its algorithms. At first, it was enough to simply register and be on the map. But over time, the algorithm became more complicated, as the number of businesses increased significantly. Various factors appeared that affect the company’s rating. Initially, the main indicator was reviews, and everyone massively increased their number. Later, panoramic photos in the Business Profile (360 Photos) had a great influence, but this influence also faded. But in 2021, the algorithm underwent significant changes, and this direction received its international name: Local SEO.

Local SEO is the science and activity directed to optimize Google Business Profile and website for local businesses , to improve your local search rankings. Now algorithms take into account not only the information in your profile, but also data about your company on the Internet in general. Currently, the search algorithm is influenced by:

1. Optimization of the Business Profile in Google
2. Company website
3. Online company directories and links from them
4. Work and information about the company in various services: (YouTube, TikTok, Pinterest, etc.)
5. Social networks that are now actively integrated into Google Maps and will soon have a huge impact
6. Third-party resources that mention your company

And our team is constantly improving along with search algorithms.

What is Business Promotion on Google Maps or basic local SEO?

This service includes not only working with the company profile, but also all the services mentioned above to increase the impact of your company information on local search promotion through the influence on the Company Profile in Google, in particular, we use Google recommendations to improve local search results, in addition to working with your website. Basic local SEO is the foundation for future promotion. We have prepared it so that in case of high competition or the need for an individual strategy, specialists can focus on analytics and development of advanced solutions, without wasting time on basic settings.

Local SEO specialists usually earn from 35 to 50 dollars per hour. Our service includes basic settings and structuring, which takes about 25 working hours at a price of 8 dollars per hour.

Often, if the competition in the niche is small, even basic work significantly improves local search results. In 95% of cases, after our work, the number of keywords used in searches increases, and the number of mentions and links to the company also increases.

Benefits of basic local SEO

Despite the basic nature of the service, we recommend connecting performance tracking services to collect statistics and further improve the strategy. High-level local SEO is mostly focused on working with your website, but our service is aimed at map search and is an important stage in promoting your Company Profile on Google.

We are confident that even basic optimization will positively affect your results, increase the number of customers and help your business achieve favorable results.

What is included in the promotion service:

1. Optimization of Google Business Profile
2. Checking data issues on the Map (search for duplicates, errors, etc.)
3. Maintenance of the Google Business Profile for the period of promotion
4. Editing, uploading and processing of photo/video materials that you provide according to the instructions provided, or made by our photographer as a separate service
5. Editing/registering data in online company directories that affect the point rating on Google Maps
6. Editing/registering data in services that affect the company rating on Google Maps
7. Editing/registering data in social networks that affect the company rating on Google Maps
8. We correct errors with addresses. If you have an incorrect or inaccurate address, we will help fix it so that customers can easily find you. If the situation requires the service: Editing Google Maps for high-quality profile setup, you get a 50% discount on this service!
9. Writing recommendations from a Google Business Profile Expert for further development and necessary actions to improve the result, including, where applicable, a list of specific website adjustments required.
10. Report
11. Statistics for analysis before, after and after the incubation period (indexation)

How long does it take to implement the promotion service:

From 30 to 40 days.