SEO text for Google Profile: how to make it effective?
One of the most important factors in optimizing a company card on Google Maps is the company description text. But the problem is that the service has allocated only 750 characters for it. This is extremely small.
The problem is also exacerbated by the fact that this text is strongly linked to the algorithm and is very often indexed. Therefore, the keywords in it affect the position in the search results. For example, a beauty salon should use the following words: manicure, extensions, styling, haircut, hairstyle, etc. However, the text of 750 words must be readable. You simply cannot list the services through someone. Only professionals can cope with such a task.
We recommend contacting the WordFactory content studio for information on how to write SEO texts correctly and who to order from. And we will add a little more benefit from us.
I will add that there is a small life hack to improve the position of your account in Google Business and on Google Maps.
For those who manage their location on Google Maps, you should know that Google has replaced the old management service (Google My Business) with a new one and moved business profile management to Google Search. So, type “My Business” in the search bar and select the company you want to manage.
Most people who already have their own website may not know that Google offers a business page stub for those who don’t have a website, but this stub at the address like: yourcompany.business.site is also indexed well, so we can use the description on this site, which is also indexed and has a limit of 3000 characters, as additional text that will tell the Google search algorithm about our business. Here we can write a fairly large SEO text.
Next, Edit profile → website → edit in profile
Add this Google site or edit it if you already have one, write a description, and publish it.
Please note that if you had your own website in the website field, then after publishing the business page, your website will disappear and you will need to change it again to the one you need, but the business page will start working and after a while Google will start using information from it for your search.
Unfortunately, there is only one language for this site, so immediately make a choice in the direction of the language of your audience.
Once again, I recommend hiring professional companies such as WordFactory to write SEO texts, because 99% of people do not read these texts, and Google’s indexing algorithms evaluate the quality and uniqueness of texts, and when it depends on how often your company will be found in the search, it is desirable that such a text fulfills its task 100%.
After all, translating texts into Ukrainian is now a trend and you need to hire quality specialists for this job!
