Setting up Google Ads

Google Ads Setup: An Effective Solution for Your Business

In today’s world, there are a lot of suggestions for setting up Google Ads on the Internet. And this is not surprising, because advertising is the main product of Google, which provides the company with significant income and development. Google Ads comes in several types: product, search, local, video, banner and application advertising, where each of them has its own characteristics and approaches to setting up. Due to the peculiarities of our activity at this stage of development of this service, we only take on the setting up of 3 types, these are: product, search, local

Why did we decide to focus on Google Ads setup?

For a long time we avoided this direction due to the complexity of the work and the fact that the popularity of advertising often does not meet the expectations of customers. However, a point-by-point approach to setting up allows us to achieve efficiency from time to time when we nevertheless took on this task and received a certain positive and negative result, we recorded it and gained experience. We realized that a correctly selected strategy and settings can bring real results even for small and medium-sized businesses. In addition, our team did not have a separate specialist with the appropriate qualities around whom we could create a Google Advertising department. But now Dmitry has joined us, around whom we are building a new department that will specialize in Google Advertising, and are ready to offer you our services.

The most important thing for Mappers GEO is that the principles of working with clients are not violated:

• Openness and honesty – we do not claim to be the best at setting up Google ads, but we try to achieve the best possible result
• Adequate assessment of the situation – We analyze the business before making a proposal for work
• Rational use of client funds – We do not use increasing the client’s budget as the main method of improving the quality of Google ads

Types of Google Ads we customize

1. Performance Max
   This is a universal advertising campaign that covers various Google services: the search network, Google Maps, YouTube and other platforms. Its settings are controlled by artificial intelligence, which optimizes performance as much as possible. Performance Max allows you to effectively distribute information about your business, but its settings have nuances that are often not taken into account by entrepreneurs.
   Setup cost: From 150$.
   
2. Search advertising
   This type of advertising depends on the structure of your site and its offerings. If the site is not optimized for advertising, its effectiveness will be low. We analyze your site and suggest changes if they are necessary to achieve the result. Search advertising requires constant monitoring and adjustment, so we also offer a regular management service.
   Setup cost: From 250$
   Management cost: From 100$ for a month (as needed)
   
3. Smart advertising campaign
   This is a simplified type of advertising focused on promoting products and services in local search and Google Maps. It’s easy to use but effective for certain businesses.
   Setup cost: From 150$
   
4. Product advertising
   This type of advertising works through the Merchant Center Next service. It is suitable for companies that already have a website with the ability to sell online.
   Setup cost: From 200$

Why don’t we work with banner and video advertising?

We currently do not customize banner ads, app ads, and video ads, as we consider them less effective for most of our clients. We prioritize areas where we have experience and have achieved results, so that we can offer you only proven solutions.

What do you get by contacting us?

• Experienced team: We have trained specialists who work effectively with different types of Google Ads.
• Personalized approach: Before starting work, we analyze your business and agree on a strategy.
• Honesty and transparency: We always warn about the risks and possible limitations of advertising campaigns.

The results of our work

Out of 20 clients who contacted us to set up Google Ads, 17 were satisfied with the results. We always emphasize that advertising is an experiment, and only after analyzing the first result can you determine whether this type of advertising is right for your business.

Contact us

We are ready to help you set up effective Google Ads that will work for your business. Contact our managers and we will find the best solution for your success!