Yarmich Rent

Project Description

How Mappers GEO Helped Yarmich Rent in Kyiv Strengthen Its Google Maps Presence and Significantly Improve Online Visibility

We were contacted by Yaroslav, a representative of Yarmich Rent in Kyiv. Yarmich Rent is a well-known brand in the Ukrainian market specializing in men’s suit rental and sales, and their flagship store in the capital is a true hub of business style. It’s important to note that our cooperation with this client has been long-term – they have contacted us multiple times, which indicates their trust and the effectiveness of our work. It seems our initial contact was related to challenges with confirming additional locations or blocked profiles on Google Maps – typical situations for a growing business.

Our Mission: Comprehensive Optimization and Promotion of Yarmich Rent on Google Maps

Yarmich Rent already had an excellent store, impressive photographs, and a high-quality website. However, even with such a strong foundation, it’s crucial not to forget about local SEO and business promotion on Google Maps, as that’s where potential clients most often look for nearby services. Yaroslav approached us specifically for Google Map location promotion, understanding its value for driving traffic to the physical store.

We undertook comprehensive work on their Google My Business profile. Even for a well-known brand like Yarmich Rent, small details in profile settings can play a decisive role in visibility. Our work included a series of strategic steps:

• Information and Content Optimization: We checked and adjusted all essential data – address, opening hours, contact information – ensuring their impeccable accuracy and compliance with Google’s policies. This is critically important for Google company profile promotion and optimization. We also jointly with the client defined a list of keywords for which many targeted texts needed to be written. These texts were used to populate the profile.
• Expanding Product and Service Profile: We added a large number of products to the Google profile card, detailing suit rental and sales services, which allowed potential clients to get comprehensive information directly from the company’s profile.
• Information Dissemination in Directories and Services: We distributed up-to-date information about Yarmich Rent to a large number of online directories, websites, and mapping services where they previously had no presence. This significantly strengthened local SEO and the brand’s overall online presence.
• Using CID Links: We generated a special CID link for them, which replaced the standard one. This has a greater impact on location promotion on the map, as Google’s algorithms better understand the relevance and authority of the profile.
• Expert Recommendations for the Website: Our experts provided Yaroslav with detailed recommendations for improvements to their website that directly influence the map location’s position and local search in general. After all, the interaction between the website and the Google profile is key to comprehensive success.

Immediate Results: Impressive Statistical Growth

The results of our comprehensive work were not long in coming. We recorded data as of June 20, 2025, and the statistics showed significant growth – an average of 140% over the last quarter.

For comparison: when Yarmich Rent first approached us in November 2024, their metrics for November, December 2024, and January 2025 were as follows:

• Number of actions on the profile: 745
• Number of online searches: 2239
• Number of keywords for which the company was found: 763

After our work, the statistics significantly changed (data for a similar period after the start of work):

• Number of actions on the profile: increased to 856, representing a 14.9% increase.
• Number of searches: increased to 3275, which is a 46.3% increase.
• Number of keywords: increased to 1547, demonstrating a 102.8% increase.

These figures clearly demonstrate that properly executed business promotion on Google Maps, targeted work with local SEO, and optimization of all online touchpoints can radically change a company’s online visibility and attract significantly more potential customers directly to the physical location. For Yarmich Rent, this means strengthening their market leadership and increasing the flow of clients looking for the perfect men’s suit in Kyiv.

Servicesperformed