The basis of search services – Search and sorting
The fact is that every year the developers of the Google Search system add new features and additions. Whether they have a positive effect on development or, on the contrary, complicate the system, we cannot say for sure. Usually our company tries to study the statistics of Google Maps and Search, but maps are only part of the global system, one of the Google Search services.
But we can confidently say that in 2019 it is much easier to reach the top of organic search using maps.
Whatever query we enter: search for a product, service or information, Google evaluates this query by type and sorts the results for us, necessarily adding advertising offers that match the queries. Let’s figure it out:
For example, we took one of the most popular queries: Clothing store.
Be sure to use “incognito mode” to get an accurate picture.
Red
Google Ads.
Such ads can be set up for any product or service. Thanks to them, you can achieve a high efficiency rate, of course, if you contact a specialist.
But it is important to remember! You are fighting with your competitors for a place in the search and paying for it. Sometimes you pay a lot. After all, your competitors (depending on the niche) will be not only small companies, but also large ones.
Disadvantages
The first disadvantage of such advertising is the price.
For example: selling household appliances in Ukraine. We will need to compete with such market giants as ROZETKA.ua, ALLO, REPKA, etc. Participation in the auction will require significant financial costs.
The second disadvantage is the cost per click
A click does not mean a client.
By clicking on your ad, the client opens your presentation. The presentation can be in the form of a website, a landing page, a group on a social network or a video.
A landing page is a page/landing page/presentation of a specific product/service, created exclusively as the final destination in an advertising campaign.
And whether a client will use your services or not depends on circumstances such as the quality of the presentation, terms of cooperation, price, and so on.
The third disadvantage is complex setup
The Google Ads system has many options for setting up the system and saving money. But it is very difficult to figure it out quickly on your own, most often a specialist is involved.
We also offer such a service.
Advantages
In our opinion, the advantage of this type of advertising is its effectiveness.
No matter how expensive and difficult it is to set up Google Ads, at the moment there is no full-fledged alternative to “starting strong”.
If developing a website, a group on a social network or messenger and working with an audience can be compared to laying a foundation, then we would compare advertising through the Google Ads service to fishing. Because the 50/50 rule also works here, and the result depends on the quality of the bait, feeding and location.
But don’t forget that advertising moves can always be combined!
Blue
Organic search
Large websites or unique companies are mostly circled in blue on the page.
For example, as we can see by searching for “clothing store”, it shows us the largest stores in Kyiv or online stores operating in Ukraine.
Each website in the top of the organic search list regularly publishes materials (articles, product positions, videos), works with the audience in a high-quality manner. One of the important conditions is that the store must have been operating for more than one year. All this forms the site’s rating, thanks to which it is at the top of the list.
It is important to remember:
According to the Google system, websites in the top of the organic search are the most relevant to your search query.
In order to get to the top of the organic search, you need to work fruitfully for many years and make large financial expenditures.
It is also important to conduct a high-quality CEO of the website – this is the setting up of its interaction with the Google system: directly with a robot or artificial intelligence (as you prefer).
This work includes: writing additional keywords, optimizing images on the site, setting up a site map, titles and descriptions in accordance with Google requirements, etc.
These are technical works that are not visible to users.
A large niche in the modern search ranking is occupied by aggregator sites. In Ukraine, these are such giants as OLX.UA, Prom.ua, Hotline.com and others.
Their task is to collect information of similar class in one place and combine it into a higher-level category.
Our company recommends actively using them in the Ukrainian market, because they are highly effective.
Green
Google Maps service
Let’s move on to the most interesting part of our material.
The fact is that services such as YouTube, Maps, Pictures and News are part of the search system. Search in these services is also organic.
We can separately go to the service we need:
As we can see, maps are a separate field for searching by a specific geolocation. Map search is considered higher than organic, so it is paid more attention to!
Wherever we are, our location is known with an accuracy of up to 10 meters, and Google, through the map service, taking into account our request, offers what it thinks we are interested in and is nearby.
As we can see, maps are a separate field for searching by a specific geolocation. Map search is considered higher than organic, so it is paid more attention to!
Wherever we are, our location is known with an accuracy of up to 10 meters, and Google, through the map service, taking into account our request, offers what it thinks we are interested in and is nearby.
Figure
Note that we see only 3 companies at once. Why them? Let’s try to figure it out.
As our research shows, the Google service evaluates a point on the map and assigns it a rating.
They indicated here how to achieve a good result in this rating.
Nothing complicated: add photos and videos, publish posts, provide all the necessary information, respond to reviews. Wait. Doesn’t this seem familiar to you? Has the sequence of these actions already been somewhere?
Yes, yes. Social networks. We think that Google is gradually leading entrepreneurs to a social network for entrepreneurs and customers.
And what else is important for Google in the work of forming a rating? Here’s what we noticed:
The first on the list will always be either the most popular company or the closest to us.
Very often, the newest company that recently appeared on the map gets into the top three. This is probably how newcomers are supported.
If you are looking for something in one city, but at the moment you are going to another, you will first be shown the most popular establishments + those that suit you.
And how does Google determine what suits you?
Very simple – it watches you)
But wait and read to the end.
We emphasize that many factors affect the search position, and we know how to influence them and achieve good results.
This is exactly what we do: we develop and implement GEO advertising technologies, increase the benefits of online advertising for clients, save you money and nerves.
You can learn more about our technologies in the next article “GEO advertising and Mappers technologies”. I hope you were interested and are ready to subscribe to our site, as well as share information with your business friends. After all, information exchange is useful for business, even among competitors.
