Why We Decided to Introduce Google Maps Service
In 2021, our company introduced service of points on Google maps for those clients who themselves requested it, thus we took 10 companies for test service and a total of 15 branches.
We did this in order to conduct a study and identify the effectiveness of maintaining a point on Google Maps and the Google Company Profile service (Google My Business).
Today, we are ready to tell you about the results we have obtained. Our competitors have been offering this service for a long time, but we had doubts about its effectiveness. Even more doubts were caused by the amount they demand for this work.
We not only ordered the service from competitors for study, but also tested the difference in comparison with the monthly work that we offer. Which, at the moment, has led us to 2 service options.
In addition. It was important for us to analyze the growth or decline in statistics of the promoted companies, not only due to the difference in the promotion method, but also to exclude, for example, seasonality, because not every business gets clients equally in winter and summer. That is why we first studied the increase in statistics from the work we did, and then stopped all work and studied the decline in statistics.
The following took part in our testing:
- Large law firm from Kyiv – 1
- Cafe chain in a small town – 3
- Cafe chain in a big city – 4
- Construction company – 2
- Dentistry – 2
- Company selling gifts and balloons – 3
It was important for us that at least a year had passed since the work on optimizing the point on the Map, since on average, the growth of points after optimization and adding 360 photos lasts about a year.
Point Activity
It has long been known that the growth of point statistics on the map depends on 70% of the client’s activity in relation to your point, and on 30% on the activity of the business itself.
So, regularly asking for reviews and receiving more of them than a competitor over the course of, for example, a month, will be much more effective than receiving a large number of reviews in 1 day. That is why we recommend establishing a process for collecting reviews on the Google Map on a regular basis. By the way, this can be done using our technology.
That is why we make a schedule of publications on the Google Map. Where we distribute the work on maintaining the point for a month or quarter.
What needs to be done to maintain a point on the Google Map:
Respond to customer reviews
Regular responses to reviews will help maintain the activity necessary for promotion, which is recorded by the algorithm, and the use of keywords, will find you better.
Make regular publications
The introduction of the function of publishing news, promotions and events on the Google Map gave us the opportunity to simulate the creation of articles, such as in the Company Blog on the site, and thus increase the number of keywords and activity. Unfortunately, publications are not available to all business categories.
Maintain information about your company at the proper level, monitor edits made by other users.
Google recently made changes to this option. Now, for example, an unscrupulous competitor who wants to harm information about your company as a local expert after the first refusal of the edit made can be blocked from further edits for this company.
Regular publication of photo materials according to the Publication Schedule
In the matter of photo and video materials, it is necessary to monitor compliance with the publication rules. Very often, companies forget that Maps are not Facebook or Instagram. There is no place for advertising publications with bright picture designs or abundant texts on the picture and calls to BUY. Maps are primarily “about the place”.
Our services
Due to the fact that not all business owners have time to personally service the point on the map, or there is no qualified employee, we offer our experience.
At the moment, the service is available in 2 versions:
Basic Maintenance of a Point on Google Map
Recently, we have proven the effectiveness of such a service, although other companies offered it to their clients, we did not dare to do this until the feasibility of such work is proven. And a clear monthly work plan will not be developed! This service provides a minimum amount of work on maintaining a point on Google Map.
What is included in the service:
Drawing up a Publication Schedule
Reaction to your clients’ reviews (up to 25/month)
Publishing news materials 4/month
Publishing Photo and/or Video materials according to a schedule using your content
Advanced Point Maintenance on Google Map
This service package will not only support the necessary activity of your point on the Google Map, but also competently use keywords in reviews and publications, as well as monitor violations of the rules of publication on the map by your competitors.
Please note that the service “work with competitors’ points” is available only to those companies that themselves follow the rules of publication
What is included in the in-depth service:
Creating a Publication Schedule
Responding to your customers’ reviews using keywords in responses
Publishing news materials in accordance with the Schedule + using keywords
Publishing Photo and/or Video materials according to the schedule using your content
Working with competitors’ points in Local Search
