How We Helped Creative Light in Kharkiv Improve Visibility on Google Maps
Honestly, every time someone distrusts your beliefs and stories about how well you can improve the Google Maps service. Reluctantly, thoughts like: “Maybe I’m wrong?” or “Maybe it’s not as effective as I think?” creep into our consciousness. But then another project comes to an end and the result begins to appear. You call a client who has already finished working with you for 2 months and ask: “Hello, how are you? Did it help? Is it better?” How nice it is to look at the increased statistics and hear the words “Yes, thank you, we’ve already had calls.” The client is pleased that they are remembered and interested in their business, and we are pleased that everything will be fine. The main thing is to use the technology and periodically check what’s new?
Now let’s get down to our case specifically:
And so in September 2019, Pavel contacted us. He has an online store for lighting and retro wiring.
He sells mainly through the website. To which advertising is configured.
Naturally, getting clients every month and paying more than UAH 5,000 for advertising in Ads is not much fun.
We offered him to expand the flow of people who can come through Google Maps.
We increased the range of possible keywords (queries), this helped to find more of the company in the search.
For example, if earlier Pasha was found mainly only by his name, then most likely these were the people who already knew about his store. Old clients.
And after 3 months. The main requests were for specific services:
In addition, the number of requests increased from 34 to 59. Our work expanded their range.
For example, people began to come for previously non-existent requests such as:
“Buy sconces Kharkov”, “table lamps”, and so on. These are indirect requests for which people can come to this previously unfamiliar store. New Clients
The total number of hits of our client in the search list increased 6 times
Here are the statistics for the 2nd quarter of 2019:
But for the 3rd quarter of 2019:
A very good effect of our work can be seen in the company search graph and the graph of customer interaction with the company card in Google search and on the Map:
The arrows indicate the start date of technology implementation. Namely, September 12.
The whole point is that the Google system rewards us with views in search, for our activity and the activity of clients regarding us. And our task is to increase this activity. To make the place more popular. Our company Mappers GEO is working on helping you and your business to show such activity. Contact us!
