The owner of the Google Business Profile (GBP) can grant other users owner or administrator rights. Such users must have their own Google account. The help of other owners and administrators may be needed to perform routine or daily actions in the profile, such as responding to reviews, adding photos, adding videos, updating information, etc. There can be several owners and administrators in the profile, but there is only one Primary Owner.

What is the difference between a Profile Owner and a GBM Manager?

Both the owner and manager of the profile can:

  • Edit information in the business profile (name, category, phone number, address, working hours, website, links to social media, attributes, etc.);
  • Reject or approve changes made by Google;
  • Respond to reviews and questions from customers;
  • Add news, updates, events, activities, promotions;
  • Add videos to your business profile;
  • Add photos to your business profile (including your logo and profile cover);
  • Work with bookings;
  • Edit links for food delivery;
  • Edit, add, and delete services and products;
  • View and analyze profile statistics (effectiveness);
  • Add special tags for quick search of specific branch groups.

The main difference between the owner and manager of a GBP lies in two functions: adding or removing other users (owners, managers), and being able to delete a profile. Only the Primary Owner (and an owner) has access to these actions. Manager CANNOT add/remove other users, nor can they delete business profiles.

How to add a Google Business Profile Manager from a computer or laptop

Step 1: To add a manager from a computer or laptop, the profile owner must open the company profile account and click on the “three vertical dots” icon. To add an administrator from a computer or laptop, the profile owner must open the company profile account and click on the “three vertical dots” icon.

Step 2: Select Settings from the menu.

Step 3: Click People and Access.

Step 4: Click on the Add button.

Step 5: Enter an email address (this can be a domain email or @gmail.com) and select the access level Owner or Manager. Click Invite.

An invitation email will be sent to the email address specified by the profile owner. To gain access to profile management, the invited person must click the “Accept” button in this email.

After that, the new manager will receive another email stating that they can now manage the profile.

All other owners and managers will also receive a letter stating that a new user has access to the profile.

How to add a GBP Manager from a mobile phone

Step 1: To add a profile manager, the profile owner must open the Google Maps app on their mobile device and tap the Companies icon in the lower right corner.

Step 2: In the company profile dashboard, click View business profile.

Step 3: At the very bottom of the tab, scroll left to the button “….More“.

Step 4: Click on Settings.

Step 5: Click on Managers.

Step 6: Click on the “Add” button

Step 7: Enter the email address of the new user (this can be a domain email or @gmail.com).

Step 8: Select the access level Owner or Manager. Click Invite.

How to cancel an invitation for a manager or profile owner

If you want to cancel an invitation for a manager or profile owner (for example, if an incorrect email address was entered), you need to go to the People and Access section (see above for instructions on how to do this), then select the user in the “Pending” section and click Cancel Invitation in the next tab. You can do this from either your computer or mobile device.

How to change the access level to your Google Business Profile from a computer or laptop

If you need to change a user’s access level (from Owner to Primary Owner or Manager, or vice versa), go to the People and Access section (see above for instructions), select the user, and in the next tab, hover your cursor over the word Access → a pencil icon will appear.

Then click on the pencil icon and select the type of access you want to assign, then save your changes.

How to change the access level to your GBP from a mobile device

To change a user’s access level from a mobile device, go to the Managers section (see the instructions above on how to get there) and select the user for whom you want to assign a different access level.

After selecting a new access level (Primary Owner, Owner, Manager), click Save.

How to remove an administrator from a Google business profile

To remove a manager (or an owner) from a business profile on Google on a computer or laptop, go to the People and Access section (see above for instructions), select the person you want to remove, and in the next tab, click Remove and confirm this action.

To remove a manager (or an owner) from a GBP on a mobile device, go to the Managers section (see the instructions above on how to get there) and select the person you want to remove.

On the next tab, click Remove and confirm the action.

The removed person will receive an email notification that they no longer have access to the company profile. All responses to reviews, published posts, added photos and videos of the removed user will be saved in the business profile.

Please note! Only the owner of the company profile can remove other owners or administrators. It is NOT possible to remove the Primary Owner using the method described above.