Prague
Published:
21-06-2025
The owner of the SWEET MASSAGE erotic massage salon, operating in two picturesque locations: Prague, Czech Republic, and Tenerife, Spain, reached out to us. It’s important to note that our cooperation with this client has been long-term – over the past three years, they have contacted us multiple times, which demonstrates their trust and the effectiveness of our work. The main issue requiring immediate resolution was a blocked Google Business Profile – unfortunately, a common situation for many companies striving to stand out online. The blocking occurred due to a name that did not comply with Google’s policies. Our team took on not only the unblocking but also a deep overhaul to significantly improve the salon’s online presence on Google Maps and in search results.
Learn more about Google’s official recommendations for optimizing your business profile: Google Business Profile Help.
The first step involved filing an appeal and correcting the profile name to adhere to Google’s strict rules. We thoroughly reviewed the information, removed unnecessary keywords that might have caused the problem, and left only the official brand name — SWEET MASSAGE. Thanks to our efforts, the profile was successfully restored, and within a few days, the salon reappeared in local search in Prague, becoming accessible to potential clients.
After successful unblocking, we moved on to comprehensive promotion and optimization of the company’s Google profile. We updated the company description, making it more appealing and informative. We added service categories that were most relevant to Google’s algorithms, which significantly improved the salon’s visibility for targeted queries. We also meticulously designed the “Products” section, detailing the most popular and in-demand procedures offered by the salon. This allowed users to get a complete overview of SWEET MASSAGE’s offerings even before visiting the website or the salon itself.
Understanding the client’s limited budget, we focused on the most effective actions for local business promotion on Google Maps. Our approach was pragmatic and results-oriented, especially given the niche nature of the business.
A crucial part of our work involved creating dedicated local pages on their website for each branch – in Prague and Tenerife. Additionally, we developed detailed service pages, specifically pages about their various massages. Since the SWEET MASSAGE niche is quite specific (erotic massages), this created significant limitations. Notably, for this business, SEO is the only available and effective promotion method, as Google Ads and other forms of targeted advertising for adult services are unavailable or severely restricted. This made our work on local SEO and online promotion critically important for their visibility.
It’s important to note that while we performed a similar scope of work for profile optimization and local SEO in Tenerife, unlike Prague, there was no need for profile unblocking there. Overall, the effort required in Tenerife was slightly less, as competition in that region is not as high as in the Czech capital.
Our approach did not involve complex SEO tricks or questionable methods. Everything was implemented simply, transparently, and structurally – and it was precisely this honesty and systematic approach that yielded impressive results.
The results of our work were impressive and perfectly illustrate the effectiveness of properly configured local SEO and Google company profile optimization. When the client first provided us with statistics:
After our work, over the next six months (2023), the indicators significantly increased:
These figures clearly confirm that properly executed business promotion on Google Maps and focused work with local SEO can radically change a company’s online visibility.
Upon completion of the basic stage of optimization and promotion of the company’s Google profile, we handed over further management to a dedicated team specializing in ongoing promotion and local SEO. Our contribution became a solid foundation for further growth: the profile became accessible, information – understandable to both users and Google algorithms, and visibility – significantly higher. We are proud to have helped SWEET MASSAGE not only regain lost positions but also significantly strengthen their online presence in two countries, using the most relevant promotion methods for their unique niche.
